wayfinding & brand implementation

University College of London required a wayfinding and signage provision that clearly promoted their brand and provided effective navigation across an architecturally diverse and spread out campus within Central London.

Working with listed buildings and demanding planning controls, a versatile and flexible solution was required that would both satisfy planning regulations and reinforce the brand identity of the University.

Fwdesign created a suite of signs that could be modified in a bespoke way to complement the individual architecture of a building while portraying a consistent level of quality and brand recognition. 

The system has been successfully rolled out across the estate.