transformation of a cultural landmark

Southbank Centre consists of three key buildings: Royal Festival Hall, the Hayward, and Queen Elizabeth Hall. These three buildings provide a diverse programme of music, dance, literature and the visual arts on the South Bank of the River Thames, London.

fwdesign worked in collaboration with Wolff Olins; Wolf Olins handling the branding and fwdesign defining the wayfinding strategy, detailing the sign schedule, creating location plans and sign design. We also created a suite of maps and provided technical and project management support.